About the project .
2023
Logo, branding, web design, packaging, marketing
Brand of products based on organic ingredients.
La Fresca was born from a passion, to creating pleasure in food and cooking, based on Italian cuisine and born in Mexico. La Fresca offers organic products to those who want to savour the taste of Mediterranean style with Mexican influences.
The project includes the creation of the Brand in all its forms, from the logo to the packaging, the web and all the details that ensure that the brand is based on stable and coherent foundations.
The idea of the brand comes from the fact that we wanted to create a modern image but with an ancient style. Ancient like pasta but able to connect with today’s modernity and bring the public back to rediscover the pleasures of eating and cooking well
